B2B SEO services
SEO for B2B companies whose buyers research for weeks before they talk to sales. We work on the searches closest to that decision.
Request an SEO analysisWhich searches we care about
A B2B buyer searches differently at each stage. Early on, the searches are broad and educational. Later they get specific: a named category, a comparison with a competitor, an integration, a pricing model, a question about implementation. Those later searches have less volume and far more weight, because the person typing them is close to a shortlist.
We rank opportunities by how close they sit to that decision, how strong the evidence is, and whether your team can publish something better than what ranks today. Volume is used to break ties.
What the work includes
Each engagement starts with an analysis. The mix below depends on what it finds.
- Step 1
Technical foundations
Crawling, indexing, redirects, canonical tags, internal links, and page speed. A page that cannot be found or is split across duplicate URLs will not rank, however good the copy.
- Step 2
Site architecture
Which pages exist, what each one is for, and how they link. One page per buyer question keeps pages from competing with each other.
- Step 3
Existing pages
Pages that already sit on the second page of results are often the fastest gains. We rewrite, restructure, or merge them based on what the ranking pages do better.
- Step 4
New pages and content
Comparison, use-case, integration, and category pages, plus research others can cite. Each starts with a brief and an interview with someone who knows the subject.
- Step 5
Measurement
Search Console, analytics, and Bing, set up so a report can show what shipped, what moved, and which enquiries came from search.
Why we publish fewer pages
Publishing a page for every keyword variation creates pages that compete with each other and pages that add nothing new. Google’s spam policies name doorway pages and scaled low-value content directly. We consolidate overlapping pages, keep one page per buyer question, and hold a page back until there is enough original material to justify it.
Original material usually comes from inside your company: sales conversations, support patterns, implementation experience, product data. An interview with the right person turns that into content no competitor can copy.
Common questions
Do you guarantee rankings?
No. Rankings depend on competitors and on search engines we do not control. We commit to the work, to honest reporting, and to changing course when the data says so.
What access do you need?
Read access to Search Console and analytics for the analysis. Publishing access, or a person on your side who publishes, for implementation.
Can you work with our in-house writers?
Yes. We can supply briefs and interview notes and review drafts, or write the drafts ourselves.
Start with an SEO analysis
Tell us who buys from you, which searches you think matter, and what data we can access. We reply with whether an analysis is the right first step.
Request an SEO analysis